With Facebook’s 900 Million plus users worldwide, it’s easy to forget that not everyone on the globe spends their days navigating the rather ‘Americanized’ platform. In fact, that’s a small number of people when it comes to the Big Picture. Effectively spreading a message to a mass group of people is difficult; it’s important that a company is represented in a uniform standard across all ethnic backgrounds and their native Social Media Channels (For example, think about: RenRen and Weibo in China, Mixi in Japan and SkyRock in France). A huge challenge for corporations with Global Teams is the ability to build relationships and trust while understanding cultural differences. It is important that a company’s message is understood properly, translated correctly to the
necessary language and on the best social platform.