As we enter the last 6 months of 2014, investing in digital spending is quickly becoming a priority with b-to-be marketers. As ROI and creating a streamlined customer experience continues to prove the power of digital spending, we’re seeing a steep drop in traditional marketing dollars as digital strategy grabs a bigger slice of the overall budget. Digital marketing provides a cost-effective, metrics-driven, brand awareness to businesses of all sizes. By investing in digital, B-to-b marketers are nimble and engage more qualified audience for their products.
Here are 4 key takeaways of this digital spending study conducted by Ad Age.
- Almost a quarter (23.5%) of b-to-b marketers expect to spend between 50% and 74% of their budgets on digital this year, up from 17% in 2013.
- There is a notable decrease in traditional media spend such as Print (-24% decrease) TV (-7.2%) and Radio (-6.9%)
- Website improvements and spending trends are on the rise with +66.1% increase over last year.
- Investing in video and social media is high on the digital priority list. This year, companies will allocate 62% more to Video and Social Media spending will increase by 58%
With digital strategy on the rise, is your organization embracing new opportunities?