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The Importance of Social Media Training
Posted by Katherine Gaskins on May 10, 2012 in Social Media Training | 0 comments
We keep thinking of social media training as one little part of human resources or marketing, when, in fact, it’s a C-level function that informs every level of how we manage & maximize our profits. . The question is, are we making money or not? The data collected from our social media channels is the raw inventory of measures we use to calculate our worth & viability. Atkinson & Court argued 14 years ago that corporate valuation is increasingly related to intangible assets, such as employee talent & knowledge, & that...
read moreCorporate Social Media Gone Bad: Spirit Airlines has no Spirit afterall
Posted by Lauren Formalarie on May 9, 2012 in Case Studies, Corporate Social Media, Facebook Fan Pages | 1 comment
I’ve never had a problem with Spirit Air. In fact, I always used to think of them as the cheap solution to getting back home to see family in Boston, MA when I was living in Myrtle Beach, SC; among other places I have flown successfully to and from using Spirit Air. I was irritated by the new baggage costs added onto tickets but figured they had to find a loophole eventually to their insanely cheap ticket prices. Just as I was trying to convince my friend in Boston that she needs to hurry up and book her ticket before the Spirit Air sale was...
read moreThe Evolution of Corporate Social Media Training: One Company’s Excellent Adventure
Posted by Katherine Gaskins on May 7, 2012 in Corporate Social Media, Social Media Training | 0 comments
From its unquestioned 30-day money back guarantees in 1987, industry-firsts that garnered it a reputation as exceptionally consumer friendly, accolades from the world’s top CEOs, calling it an industry-model-changer unlike any other since Ford, & hailed as an e-commerce pioneer, here’s one account of one company’s experiences & transformation in the world of social media…Dell. The power to do more: Getting Dell’d 2012 Recently, Dell announced the launch of a new social media page, giving their...
read more5 Facebook Marketing Strategies for Health Care Non-Profits
Posted by Ty Downing on Feb 22, 2012 in Facebook Strategy, Social Media Research | 0 comments
Days are already here when you cannot afford to omit social networking sites from your online marketing strategy. This is not because Mr. Mark Zuckerberg is filing billion dollar IPO for his social networking site or you see millions of tweets flying around in the web everyday or some non-profits are flaunting their Facebook pages and tweet account on fund-raising parties. The reason is social networking sites have established themselves as low-cost or no-cost avenue to market your product. Sites like Facebook are more effective if you are...
read morePinterest, Google+ & Top Sets of Free Social Networking Icons
Posted by Claudia Somerfield on Feb 14, 2012 in Social Media Tools | 3 comments
Pinterest? Google+? Social networking icons have a whole lot of uses in today’s world. They come in different shapes, colors and designs and come in quite handy. You could decorate your blog with these social networking icons and could even promote yourself through the use of these social networking icons. With these exquisite and different icons, you will sure attract more people. Whether you have your own blog, use WordPress or want to make a presence in the internet, social networking icons come in quite handy. So here is a look at...
read moredecision choices: Search for Anything, Anywhere
Posted by Katherine Gaskins on Feb 8, 2012 in CyberMonday, Mobile Advertising | 0 comments
Mobile. LATE BREAKING: Popular restaurant app Urbanspoon is releasing new data today related to its growth over the course of 2011. The company says its traffic is up by 80%, with mobile growth outpacing the web. The site is now seeing 28 million visits per month, with traffic now split roughly half and half between mobile and web. From TechCrunch.com You’ve got to face it, talking about PC online interactivity is already passé. Remember when laptops were considered personal computers for mobile use? User behavior (& the market)...
read moreTurning Social Media into “Intelligence”: Topsy
Posted by Katherine Gaskins on Feb 7, 2012 in Google +, Google Plus, Google+ Tips, Social Media Tools | 0 comments
In our Should you jump on the Google+ Bus article last week we mentioned that Topsy is a real-time search browser for the social web. Back in October, TechCrunch reported that Topsy had launched a beta platform for following & indexing Google+ posts. (It had already acquired all of Twitter’s tweet feeds.) Although Topsy is open to the public, it is actually designed for social media & marketing analysts. While traditional search engines rely upon crawling and indexing that utilize page citation and ranking methods, Topsy’...
read moreGoogle+, Are You On The Fence?
Posted by Katherine Gaskins on Feb 2, 2012 in Google +, Google Plus, Google+ Tips, Social Media Marketing | 2 comments
Should you hop aboard the Google+ bus? You’re a busy corporate leader. Here’s ANOTHER social media platform to launch! Google+ is the social networking arm of the Google empire. By sheer mass & universal reach, it can’t be avoided & certainly it offers the most comprehensive collection of free wikis, apps, communications tools, analytics, & APIs that can be incorporated right into your own web address. Do you need to add Google+ to your...
read moreHow To – Google+ Animated Scrapbook Examples & Tips
Posted by Ty Downing on Jan 30, 2012 in Google +, Google Plus, Google+ Tips | 0 comments
Google+ brand pages are slowly making a splash with big brands adoption. Obviously Google+ does not have the tools & applications it’s competitor Facebook has, but does have a cool feature to catch the eye of the visitor, animated scrapbook photos in the header. Until developers are allowed full access to Google+ API, one can only get creative not only with page content, but with animation. Below are a few examples of killer creative Google+ pages, followed by tips on how to make animated gif Google+ scrapbook photos. If you know of a...
read morePinterest for YOU!
Posted by Josh on Jan 24, 2012 in Social Media Marketing | 1 comment
Since Pinterest was launched in March 2010, it has recently boomed in the social space. Mashable stated that Pinterest would be in the 10 of social networks for 2012. Besides the new factor of being in the top 10, why SHOULD YOU CARE?! Let me guess… you are most likely fit into the role of someone who is managing several accounts for your company, and you are solely responsible for the upkeep and functionality of your “Social Media Presence” (the most overstated phase of 2012). And right now you are thinking, “Yes this is cool,...
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