A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits.
Read our review on the October 2014 Google Partners Connect event featuring two of Google’s in-house AdWords experts – Allan Thygesen & Frederick Vallaeys. The event provided valuable insight to how new features of AdWords can help businesses to generate more sales and stronger connections with customers. Video link included!
Details on how the rapidly evolving technology landscape has shaped millennial purchase behavior. Through the lens of my past, I will highlight 3 key considerations that businesses should keep in mind throughout their customer experience optimization (CXO) efforts. Businesses must give their customers instant access to a personalized and integrated shopping experience in order to generate brand loyal advocates.
For this week’s blog post, we set out to determine some of the largest twitter influencers in our local paradise of Wilmington, North Carolina.
So it’s that time of year where businesses go about trying to account for their 2015 marketing budgets. Ad Age’s “Fact Pack” revealed that many businesses are spending a significant amount of their marketing dollars on marketing automation (see chart)- no doubt a direct response to increased pressure to connect content marketing efforts with ROI.
Nearly 80-90% of all customers ‘google’ businesses or check online reviews before making a purchase. How can you ensure your company will be found – in this case, your restaurant?
Today we’re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example.
To tweet, or not to tweet…your kid’s homework? The discussion continues over social media in curriculums nation wide, and it’s not getting resolved quickly enough.
The impact of patients and practitioners going online to research, communicate and make healthcare decisions has transformed the entire healthcare communications paradigm. For the pharmaceutical industry, this shift has been met with trepidation of how to effectively embrace the opportunity of leveraging social media for business goals.
In our recent digital dollar shift infographic, we discovered the top 5 investment companies made in 2014. It was no surprise to see video at the top of the list.
Why do you need video?
YouTube presence: YouTube’s searches and related videos mean that any video on their site can live on indefinitely.
As we continue to evolve into a closer connection with technology, school is changing. The tools, the environment, the communication…the homework! Here is a list of some of the pros and cons for teaching social media to students, before and during high school.