Corporate Social Media Gone Bad: Spirit Airlines has no Spirit afterall
Tweet Buffer I’ve never had a problem with Spirit Air. In fact, I always used to think of them as the cheap solution to getting back home to see family in Boston, MA when I was living in Myrtle Beach, SC; among other places I have flown successfully to and from using Spirit Air. I was irritated by the new baggage costs added onto tickets but figured they had to find a loophole eventually to their insanely cheap ticket prices. Just as I was...
Read MoreCornell Twitter User Study: Gold Nugget (part 2 of 2)
Tweet Buffer GOLD NUGGET: The awesome section! To make this more of an effective study Cornell University developed a “free” tool to help them decipher when people were posting certain words during the week (time & day). DID YOU READ THAT?! This tool helps give you a report of when people are tweeting, engaging with certain topics. So what? If I am a Pizza company (we will just say Papa John’s for argument sake), I can...
Read MoreWill Social Media Get Obama Re-Elected?
Tweet Buffer Here we go again. It’s just been a couple of years ago that you could argue the first successful social media marketing campaign (& case study) was conducted, and it helped get Barack Obama into the White House. I blogged about this 2 years ago entitled “Did Social Media Help Get Obama Elected?” Well, lets see what happens for re-election! President Obama announced today on his personal site that he is...
Read MoreCan You Calculate The Advertising Effectiveness of Facebook Pages?
Tweet Buffer The talk around social media often revolves around ROI and how it is impossible to track or monitor. While I was not around when advertising agencies first started using impressions as a way to determine ad value I do know that the same belief holds true… if they see it they will talk about it and if they talk about it they will buy it. Based on that model I wanted to take a look at Facebook Pages and determine if in fact...
Read MoreROI Case Study: SUBWAY’S Slim Down Challenge
Tweet Buffer There is a lot of talk today about ROI in social media right? Recently we did a 2 week campaign for a SUBWAY sponsored event called “Slim Down Challenge” and in this social media campaign we clearly saw the ROI in social media based on a comparison with traditional marketing. The slides below tell the story, and how we implemented our strategy, but I will give you a few points on our process to fill in the...
Read MoreSocial Media For President…
Tweet Buffer Can social media actually tip the vote count to help win the presidency of the United States of America? Well, take a look at the following chart based on research following up to the election, see anything significant? I do. You could say that the Obama camp successfully implemented the very first successful social media marketing campaign. With that much involvement in the tools of social media, no doubt this helped win the...
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