Can You Calculate The Advertising Effectiveness of Facebook Pages?
Tweet Buffer The talk around social media often revolves around ROI and how it is impossible to track or monitor. While I was not around when advertising agencies first started using impressions as a way to determine ad value I do know that the same belief holds true… if they see it they will talk about it and if they talk about it they will buy it. Based on that model I wanted to take a look at Facebook Pages and determine if in fact...
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