ROI Case Study: SUBWAY’S Slim Down Challenge

Posted by Ty Downing in Case Studies, Social Media Marketing

Tweet Buffer There is a lot of talk today about ROI in social media right? Recently we did a 2 week campaign for a SUBWAY sponsored event called “Slim Down Challenge” and in this social media campaign we clearly saw the ROI in social media based on a comparison with traditional marketing. The slides below tell the story, and how we implemented our strategy, but I will give you a few points on our process to fill in the...